Sr. Solution and Brand Marketeer Commercial

Wygwam, a division of the Niko Group, is a dynamic organization specializing in innovative solutions. We are currently looking for a strategic Sr. Solution and Brand Marketeer to join our Commercial Segment team and play a pivotal role in elevating our brand positioning.

As a Sr. Solution and Brand Marketeer, you will be the driving force behind evolving our messaging framework for both Lighting Management and Building Automation solutions. You will bridge the gap between technical innovation and market value, leading the strategic shift from product-focused communication to solution-oriented storytelling. You will work closely with Product Management, Sales, and the Residential Business Unit to ensure our commercial readiness and brand consistency.

Key responsibilities

• Build, own, and elevate the international brand positioning and messaging framework for the Commercial Segment

• Translate technical value propositions into clear, targeted messaging for specific segments and audiences

• Lead the development of customer journey mapping and define buyer personas to better understand our audience

• Define and manage the commercial marketing activation plan, including value-driven narratives, content pillars, and campaign priorities

• Responsible for Go-to-Market strategies and communication strategies for new product introductions (NPIs)

• Contribute to strategic pricing from a positioning perspective by conducting thorough market scans and competition analysis

• Build, implement, and refine both customer acquisition and customer base contact strategies

• Collaborate with local and global teams to define and track metrics for customer engagement, satisfaction, and advocacy

• Align closely with MarCom Leads and Marketing Operations to ensure effectiveness and consistency

Profile

What you'll bring

• Bachelor's degree in Marketing, Communications, or a related field

• 7+ years of experience in B2B marketing, with a specific focus on brand, product, and solutions marketing

• Proven track record in technical industries such as IoT, lighting, energy, or industrial systems

• Skilled in developing and executing integrated communication strategies that drive awareness and growth

• Hands-on experience with marketing automation platforms

• Strategic yet agile mindset - capable of adapting quickly to a rapidly evolving building automation landscape

• Strong passion for marketing communication and (digital) customer experiences

• ·Business fluent English

Plus points

• Experience leveraging AI for campaign optimization and performance insights

• Experience guiding an organization through a shift from product-selling to solution-selling

• Knowledge of Dutch or French is a strong asset

What we offer

• A dynamic role: Step into an environment brimming with professionalism where you can make a tangible impact by reshaping our commercial narrative

• Attractive salary and additional benefits: In addition to a competitive salary, we also offer a package of additional benefits

• Self-development and growth opportunities: Explore a world where we focus on your growth and development

• Initiative is rewarded: We value initiative and encourage you to make your mark on our strategies

• Engagement in innovation: At Wygwam, we never stand still. You'll be actively involved in the launch of new, high-quality solutions for the commercial market

• Investment in growth: Join a company that invests in growth and has a vision for the future, where you play an essential role

• A permanent contract with full-time hours

At Wygwam, we strive to provide an environment where you can thrive, grow, and develop yourself. Join us and be part of an inspiring journey towards success and progress.